Unleash the Potential of New Managers with Leadership Development
Laura Lane
Do personal stories help or hurt your business?
SUMMARY Telling personal stories is an effective way to engage customers and humanize your brand. Make sure the story relates to your company's values or mission. Use HubSpot's guide to business storytelling as a resource when crafting stories. Personal stories do not have to be about you—they can be about your customers too. When done well, telling personal stories can help you become known for what makes your business special and attract ideal clients. ~ 665 words / 3.5 minute read
Laura Lane
Why Serving Your Community Can Grow Your Business
SUMMARY • Engaging in community service builds a positive reputation, encourages staff retention and loyalty, and amplifies core values. • Serving your community may help you hire and retain employees who are a better culture fit—younger generations of jobseekers want to find fulfillment in their work. • When picking partners for community engagement, choose those that align with your company’s core values and areas of expertise. • Businesses should be creative in their approach and enjoy participating in
Laura Lane
Boost Your Productivity with These Practical Habits
SUMMARY Batching tasks allows you to group similar tasks together and focus on them for a specific period of time, improving concentration and allowing you to monotask rather than multitask. "Eating the frog" is a productivity hack that prioritizes the most difficult task first, leading to feelings of accomplishment that can carry over into the rest of the day/week. Automating your attention by turning off notifications, putting your phone on silent, and using online scheduling helps avoid
Laura Lane
Attention CEOs: Workplace Culture is Your Biggest Asset
SUMMARY CEOs agree that workplace culture is their most powerful asset, yet it ranks low on their list of priorities. According to research, a great culture affects reputation, hiring and employee retention. Mark Miller suggests leaders start by making space for hopes and dreams, amplifying vision and values often, and adapting the aspiration as needed. Systems like polls and surveys can help monitor the health of an organization's culture. 586 words ~ 3 Minute Read
Laura Lane
3 Qualities Successful Business Owners Share
SUMMARY Good leaders have the ability to share a clear, compelling vision that attracts top talent and serves a greater purpose. Great leaders are capable of adapting to change and leveraging diversity while creating an environment of psychological safety. Business owners who build authentic relationships with their peers, team members, customers, and partners make better leaders Developing skills related to personal and professional growth can help small business owners innovate around challenges and
Laura Lane
How Small Businesses Can Use Technology to Thrive During Economic Uncertainty
SUMMARY Globalization and online platforms revolutionize small businesses, enabling local reach and global growth through smart marketing. Small businesses can overcome obstacles by leveraging platforms like eBay, Amazon, and Etsy to increase exposure and consumer trust. Online reviews drive improved marketing strategies and customer satisfaction, saving businesses time and money.
Laura Lane
Why Your Best Employees Are Leaving
This article is designed to help businesses solve employee turnover and create healthy work environments where people want to work. Inside they’ll learn about: The relationship between belonging and employee retention How a shared vision increases employee engagement And how giving workers more autonomy increases satisfaction overall.
Laura Lane
Are You Leading or Managing?
Many managers make the mistake of thinking that a managerial position automatically means that they're a leader. However, there's a distinction between managing people and leading them. Understanding the difference can make a significant impact on your career growth.
Laura Lane
.png)
You've Tried Every Other Recruiting Strategy - - Now Try This
In a time when employers are competing more fiercely than ever for top talent, finding recruiting strategies that work is imperative.
Laura Lane
