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Chamber Matters - The Blog

Thursday, July 18, 2024
Lying To Yourself Is Hurting Your Productivity

Laura Lane

Wednesday, July 10, 2024
The 5 Levels of Entrepreneurship

Laura Lane

Friday, July 5, 2024
Innovative Hiring Strategies for Small Businesses

Securing top talent is essential for small business growth, facing unique recruitment challenges. Innovative hiring strategies, like leveraging social media and advanced technologies, enhance recruitment and provide a competitive edge. Over 71% of recruiters use social media for hiring, tapping into a wider talent pool and engaging with candidates in a relaxed environment. AI-driven applicant tracking systems improve efficiency in identifying ideal candidates. Creating a strong employer brand is crucial for

Laura Lane

Friday, June 28, 2024
Maximizing Your Influence in the Workplace

In the rapid and competitive nature of today's work environment, possessing the skills to influence others, make decisive choices, and steer projects to success has never been more crucial. Matt Abrahams, a communications expert, Stanford professor, and the author of Think Faster, Talk Smarter, provides insightful advice for making an impact in the workplace. Read on to discover three of his most effective strategies to excel professionally.

Laura Lane

Thursday, June 20, 2024
10 Innovative (and cost-free) Strategies to Grow Your Small Business

SUMMARY Growing a small business can often seem daunting, especially when you don’t have the same marketing budget as large corporations. However, it's a mistake to think that you can't afford to market your business effectively. There are numerous creative and budget-friendly ways to attract new customers, build your brand reputation, and grow your business. Here are 10 innovative strategies to help you achieve just that.

Laura Lane

Friday, November 3, 2023
A Guide to Building an Emailing List

In today’s evolving world of digital growth and prevalent social media presence, email may seem to be an old-fashioned style of communicating with clients. Yet, it remains an effective tool to advertise and speak with a relevant audience. Now while building a substantial email list from scratch may sound like a daunting task, there are three effective tactics used by many to help get you over this hurdle. These strategies aim to create a relevant email subscriber base, allowing you to target your audience

Laura Lane

Monday, October 23, 2023
Regain Control Over Your Calendar with the '4 Buckets' Trick

• Strategizing time management and prioritization can help busy CEOs and managers remain productive. • Bill Gates utilizes a technique of 5-minute slots to ensure he completes all of his important tasks. • Tobias Lütke of Shopify employs the use of four bucket categories, accompanied with color-coding to better display his workflow. • Color coding can also be used to indicate breaks, family commitments, and workout times for balanced work/life activity. 500 words/ 2 min. read

Laura Lane

Wednesday, October 4, 2023
Why Understanding Workplace Personality Boosts Company Culture

• Workplace personalities can be broken down into 4 distinct types: Go-Getters, Loyalists, Career Builders, and Lifers. • Go-Getters are motivated by challenge and opportunity; Employers should provide them with chances to take on challenges and learn new skills. • Loyalists place value on stability and predictability; Employers should focus on providing clear paths for advancement. • Career Builders are always looking for new opportunities; Employers need to offer challenging work assignments as well as

Laura Lane

Wednesday, September 20, 2023
Do personal stories help or hurt your business?

SUMMARY Telling personal stories is an effective way to engage customers and humanize your brand. Make sure the story relates to your company's values or mission. Use HubSpot's guide to business storytelling as a resource when crafting stories. Personal stories do not have to be about you—they can be about your customers too. When done well, telling personal stories can help you become known for what makes your business special and attract ideal clients. ~ 665 words / 3.5 minute read

Laura Lane

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